The PBS documentary "Merchants of Cool" that we watched in class explained the job of a "Cool-Hunter" as someone who studies cultural trend setters, capitalizes their look, and sells it back to the public.
This didn't seem like a real job until I found this website Thecoolhunter.com whose tagline is "Roaming the US & the Globe... so you're in the know." This website exposes "up-and-coming" trends, products, and ideas to ensure their audience can find the newest comsumer products on the market. They even tap into other markets with The Cool Hunter: Design, The Cool Hunter Platinum, and FASHIONATION. Geared toward the visual people, technological people, and fashionistas respectively, these web sites find the individualistic trends in society and sell them back to the mainstream.
The link to the website is http://www.thecoolhunter.net/
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